The abundance of water in the early days of Beverly Hills gave it wealth and fame long before the movie industry.
The Native Americans, the Tongva or Gabrielinos, considered it sacred. Initially used as alternately as a cattle and horse ranch, a farm, and a proposed source of oil for the Amalgamated Oil Company, the area was named Beverly Hills in 1906 by Burt Hollon Green and his wife after Beverly Farms, Massachusetts.
The construction of the Beverly Hills Hotel in 1912 make the elegant lifestyle possible which eventually drew such glamorous stars as Douglas Fairbanks and Mary Pickford, Gloria Swanson, Will Rogers, Thomas Ince, Charlie Chaplin, Tom Mix, Carl Laemmle, Ronald Coleman, King Vidor, John Barrymore, Buster Keaton, Harold Lloyd, Jack Warner, Clara Bow, Marion Davies, Harry Cohn and Rudolph Valentino.
After an annexation battle in 1923 (which the city of Los Angeles lost) the identity of the young city was cemented and the young metropolis touted itself as the “center of the next million”. Beverly Hills developed into and remains one of the most glamorous places in the world to live, eat, play and especially, shop.
The Golden Triangle, with Rodeo Drive at its center, was built and marketed as the shopping destination of a lifetime. The mystique of Beverly Hills as a place of wealth and beauty continues today. Neighboring communities include Cheviot Hills and Beverlywood.